Latest Watch Insights & Articles

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Swiss Watch Brand Rankings: 2015–2024 Performance

Over the past decade, the Swiss watch industry has undergone significant shifts, some expected and others surprising. Using insights from Morgan Stanley and LuxeConsult, this post examines which brands have gained ground, which have remained dominant, and how evolving consumer preferences are transforming the market.

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Minimalism on the Wrist: The Bauhaus Watch Revival

Imren Karalar•April 27, 2025

The resurgence of Bauhaus design in watches brings to light something much more meaningful than just a passing trend. It shows that beauty and usefulness can work together beautifully, instead of being seen as opposites.

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