Latest Watch Insights & Articles
Stay updated with the latest trends, reviews, and guides in the world of horology. Discover in-depth articles about watches, movements, and collecting.
Swiss Watch Brand Rankings: 2015–2024 Performance
Over the past decade, the Swiss watch industry has undergone significant shifts, some expected and others surprising. Using insights from Morgan Stanley and LuxeConsult, this post examines which brands have gained ground, which have remained dominant, and how evolving consumer preferences are transforming the market.
Why Rolex Is Rolex: A Legacy of Innovation, Prestige, and Precision
Rolex represents more than just a timepiece; it symbolizes success. But how did a humble London import company transform into the most recognizable brand in Swiss watchmaking?
Navigation & Time Above the Clouds: The Longines Lindbergh Hour Angle Watch
A tale of how a man’s solo journey over the Atlantic sparked the creation of a watch that aided pilots in global navigation.
The Timeless Bond Between Formula 1 and Watches: A Look at Timekeeping in Motorsport
Formula 1 is a sport of split-second decisions, where races can be won or lost in mere milliseconds.
The Evolution of Women's Wristwatches: A Journey Through Time
In March, we’re thrilled to highlight a wonderful feature that explores the incredible history between women and watches. The story of wristwatches is beautifully intertwined with women's fashion and societal roles. Let’s take a warm look at some key milestones in this fascinating relationship.